We feature a bold team of dreamers, thinkers, and experienced pioneers who are dedicated to making your inspired visions for change a reality.
We look towards the beyond.
New Marketing for New Frontiers.
Astra Applied Research was manifested and created as a vessel, a catalyst, a canvas, a capsule, and an exhibition in the unbridled power of ideas and the human imagination for your campaign.
Research, Investigation, Experimentation, and Consulting - Entrepreneurial Market Futurism
Artificial Intelligence PR/Marketing, Automation, and Engineering
Luxury Experiential Marketing
Digital, Social, AR/VR, Influencer Media, Marketing, and Management
Research Lab / Futurist Think-Tank / Marketing Innovation
Since 2020, the advent of new promise birthed out of discord and calamity gave rise to new opportunities launching us on a voyage past the edges of convention to solve the challenges of narrative storytelling in marketing, pushing past the boundaries and breaking free of its limitations towards a new mission.
The Mission?
Initially created in a makeshift office out of a basement closet ghost-writing marketing campaigns and strategies, the Lab keenly focuses on several Areas of Tomorrow (AoT) which consist of (but not limited to): Food/Nutrition & Agriculture, Automotive, Science/Technology Manufacturing & Engineering, Luxury Goods and Experiences, Urban Planning & Human Mobility, Sports & Athletics, Business & Finance, Environmental Sustainability, Travel, and others; having key Mission Areas in each AoT to create long-lasting, unforgettable experiences and connections using new ideas and nascent technologies merged with artful and scientific approaches.
The Problem?
Marketing is old, stale, outdated, ineffectual, slow-moving, deaf, and out-of-touch. Many firms and campaigns are flailing to achieve direction (a certain beer brand comes to mind), often grasping at straws to reach and establish connections with people and outright failing to create compelling, immersive storytelling for brands. Companies altogether either ignore the generational demographic shift towards Millennials and Gen Z or recognize it but have no idea how to establish themselves with them or simply don’t understand it causing a disconnect and divide—a rift and schism between brands and this nascent generation of conscientious consumers. New technologies merged with new preferences in the crucible of constantly unprecedented times rapidly proliferating both exciting, unexploited opportunities and unexplored interstices at the intersections of life, art, science, and technology. These new technologies have revealed new ideas and approaches, of which, while firms are stumbling to get up to speed—we are already there, already ahead; positioned and ready to deploy and launch the future in leading the next chapter of marketing and brand engagement. We strive to be pioneers by leveraging the new chapter of digital worlds and metaverses by using 3D/Virtual Reality/Augmented Reality as new marketing frontier and bridging the experience of the digital and actual in the creation of fully enveloping, transcendental campaigns that shock and take hold of the senses and positively link your company's image, goods, and services to the psyche of your customer base.
Our style of marketing, New Marketing, needs to be authentic, gripping, attentive, receptive, mobile, immersive, and above all else—brash, multi-dimensional, and experiential creating intense, personal relationships and connections.
In other words, New Marketing needs to create enveloping uniform multi-dimensional experiences that transcends and unifies the planes of the real and digital, with striking visuals and plotlines being outspoken and willing to shock, relate, listen, empathize and reject norms in exploring beyond the edges, to reach across and prioritize the establishment of deeply embedded positive relationships. New Marketing should address the psychological, emotional, and sociological.
Astra Applied Research tasks itself with responses to the most difficult with the unthinkable and unimaginable. The Group drives long-term momentum to develop idiosyncratic ideas, methods, and campaigns for our partners, respecting their distinctive identities. Throughout the world-- we are the ambassadors of your vision using our state-of-the-art, unorthodox raison d'être to make it happen. Astra Applied Research since its founding in deploying a lean-agile business model marked by unrestrained creative momentum through atypical sources and a constant quest for excellence.
For Dreamers, Doers, and Non-Comformists.
Futurist Research and Entrepreneurial Initiatives
The Future is now, and we are The Future. As the gaps between society, technology, innovation, and marketing increase-- we seek to identify, create, and experiment with new opportunities and ventures in business and marketing. Using our scientific foresight into the future to maintain our unique competitive advantages, this will allow us to create new, ground-breaking strategies for the next generation as we aim to be 10 years ahead and closing that gap. As a start-up embracing start-up methodologies, this experimentation and venture research assures new diverse revenue streams and groundbreaking technologies for us and our partners. Our Research enables us to project the future while making sure the connections we establish in promotions are meaningful. Additionally, we will broker deals between brands, consumers, and outlets to develop and grow your enterprise and maintain key holdings to further our reach.
Artificial Intelligence Marketing Automation and Engineering
There is no technology more revolutionary and equally frightening in modern times, since the discovery of nuclear fission/fusion, like the mindbendingly rapid developments of AI. While many wrestle or even struggle fathom with these new applications and the new frontiers created from these machineries, we already have mastery of them for your objectives. Astra Applied Research is positioned to be a key disruptor and the torch bearer for the industry as master AI engineers. With these applications, what used to take weeks and months we can create anything, scale, automate, and do in a matter of days without any sacrifices or compromises. From advertisements, websites and campaigns to everything and anything in-between, we harness the potential of the future to build your presence with unprecedented force, blinding speed, unmistakable quality, and extraordinary reach.
Luxury Experiential Marketing
More than ever, HNW individuals along with Millennials and Gen Z value experiences and memories over intangible, material goods. Products, goods and services miss the mark by telling aimless stories and plotlines but without over linking their product with the immersive experience and life that it provides with the benefits and functions entwined with it. The event marketing of yore where people just sit, meet, listen to speakers, go to booths, get free samples, and whatever is done. Bespoke, experiential events in where the consumers live and merge within the narrative of your campaign alongside the use of the product is the ultimate expression of getting the product into the end-user’s hands whilst leaving an indelible mark; a transcendent impression that forever links that experience with your image. The adventure and activity is the focus, and the product is the key that unlocks it. From Travel to Automotive and more, using events, guerrilla marketing, advanced techniques, and more-- we shall form the bonds and be the intersectional bridge between you, your customers, and new horizons merging it all with a scientific and artful approach.
Digital, VR/AR Media, Marketing and Management
Let’s face it; the convergence of the virtual and visceral is inevitable. The mind-altering blending of the real and surreal is certain. The metaverse is reaching beyond and spilling into our world and we embrace this possibility as a new domain to create an unrivalled promotional experience beyond the borders of convention pushing into new, boundless frontiers gripping the mind, the heart, and the soul. As part of our thesis, will leverage the use of new techniques and technologies that will create new, enveloping campaigns by leveraging and focusing on evolving a new segment within the marketing space as pioneers in Virtual and Augmented Reality marketing that creates incredible publicity through breathtaking, awe spiring, and interactive means in wherefore, generates a remarkable activation for your enterprise, driving sales and imagery. With the emergence of devices like the Apple Vision Pro, we expect that this technology will only proliferate and grow as it spills onto other competitors as they develop their own versions of it to which, therefore, we will create new interactive apps and unfathomable opportunities that will put your customer in the middle of new worlds, from anywhere in the world, that will enable you to put them at the centre of your campaign and have them live through it in full 3D AR/VR from their own living room while experiencing your product, good, or service in a multi-dimensional way without ever leaving the house. In keeping with our multi-dimensional approach, through the various real-world formats and mediums, such as influencer marketing, social media marketing, written marketing (blogs, etc) and more; we will approach to create multi-faceted, personal, humanistic promotions of brands that we work with in supplement and in concert with our AR/VR technologies by partnering with our network of stakeholders and managing your diverse promotional campaign.
Real innovation requires us to make a bold leap - and to be willing to look foolish in doing so.
We are proud to be problem solvers. We genuinely don't just see the future as we'd like it to be-- but act towards creating it. Much of what we do as a society is rooted in short-sighted, anachronistic and dated ideas that are only patched over and recycled to no end; long past their expiry date.
We build more than just products but organically scalable, sustainable ideas and concepts that for all time and all strata of humanity. We are not afraid to rethink anything. Everything is on the table. No politics. No ideologies. We unfurl our minds to unfurl the opportunities and possibilities for those who need them.
We act towards the future we want to see.
Partners trust us to research and build things that work for ages to come and we take that responsibility seriously.
Our team will overcome obstacles, find solutions and deliver exceptional results reimagining our very potential together.
Reshaping tomorrow requires strict, unshakable ethics and morals.
What do you do when no one else is looking? We act with integrity, discretion and honesty; focused on putting ourselves in the shoes of others today, tomorrow and next. Our principles and core beliefs are our charter and guiding star in our exploration of the next sunrise.
A better future for all, takes all of us
Our ethics require us to be faithful stewards to our brothers and sisters around us. Our products and research are designed with the most critical and important unit of our economy and society in mind: the human. The concepts we create are built around the principles of longevity, scalability, simplicity, and utility.
These principles engender profitability without the pitfalls and moral quandries that take place in the modern marketplace through a variety of different strategies. We build ethical business units avoiding the exploitation and detriment of others. Profitability comes organically as a result. Our business units also are designed to give back to the community, provide jobs and opportunities, help businesses, and improve the communities we're in. We are called to be stewards to each other.
Sustainability and Practicality
When we seek to build great ideas, campaigns or products, we build them with the notion that it should be done with sustainability, longevity, and overall practicality. That is building better.
We seek to create positive paradigm shifts through mindful consideration of environments, people, and all things inbetween in advancing the future towards a better world. Our business examines everything to sensibly push the needle further towards a more equitable and responsible society. Everything we do must be done with as much positivity as possible across all facets of our world. Better ideas, better products, better people, better lives; better planet.
Built Upon Realities
The reality of our time is quite simple-- things only get more difficult. We often ask the right questions but then come to use the wrong solutions for years to come. Through our efforts, we strive to change that through a multifaceted approach throughout a variety of focus areas with technologies that people only dream of. Not only because we want to, but because we need to. We use the realities of our problems to transform them into the realities of our solutions. We do so ethically and responsibly.
We build our activities based off a futurist perspective solely driven by facts, science, exploration, and evidence with a touch of dreams and imagination. We let truth and our faith in the truth guide us. What we do with the truth, however, is what defines positive or negative impactful change. That's where we come in.
After all, we know changes aren't permanent.
But change is.
"If at first the idea is not absurd, then there is no hope for it"
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